Would you like to learn some highly effective digital marketing strategies? But first of all, what is “digital marketing”? Some people believe it’s a different form of internet marketing, but in truth, it’s actually the same thing. These days people come up with all different kinds of terms to re-describe the same thing. Digital marketing is the same thing – people are just trying to profit off of a different wording of the same topic.I’m sure you’ve probably also heard the terms: “inbound marketing”, “influencer marketing”, “outbound marketing”, and etc. But all of those are the same concepts of internet marketing strategies that have been already tested and proven to work. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some people get it confused with eBook marketing.If you’ve ever heard of someone say “digital download”, that means that a product will be available for you to download immediately after you order. This is called a “digital product”. This is not digital marketing in its full form. Digital marketing is just a familiar term that people interchangeably use to describe tactics for promoting your products on the internet. With that out of the way, would you finally like to learn some highly effective digital marketing strategies?I want to go over a few concepts that will allow you to soar past your competitors and get you the increased traffic, sales, and profits that you are looking for. These tactics are easy to use and implement, and are simple ways that you can improve everything that you’re doing within a short period of time. Let’s take a look at the first strategy that you can use to improve your digital marketing efforts:1) Guest blog postsIt doesn’t matter what industry or niche that you operate in. With guest blog posts, you can stand out and position yourself as the “go to person” in your niche for whatever you do. You will stand out as the authority and the expert that people will instantly think of whenever your line of work comes to mind. This is essential to know, because credibility is everything online, and standing out as the obvious expert is a crucial step in gaining more new sales.So I guess you’re wondering what guest blog posts are huh? It’s okay if you don’t know. A guest blog post is simply a lengthy and informative blog post about something that you’re knowledgeable about. The blog that you submit your guest blog post to should be in your niche, and shouldn’t be a rival competitor of yours. Do you know why this is such a highly effective strategy?Usually high traffic and famous blogs in your niche will have a high readership. This means TONS of free promotion for you and your website – should your information be good – and should the blog owner request that you send more blog posts. If you can get a partnership where the blog owers wants to exclusively collaborate with you because you offer great content, this could be an endless supply of free traffic for you.Plus, you have to think about the syndication that this will get you also on social media. The more blogs you post on, and the awesome job that you do, the more your reputation will increase, and the more you will become an expert on your subject. Soon people will be coming to you, looking for more of your great information that they can use in their lives. Here’s another highly effective digital marketing strategy that you can do:2) Viral eBook marketingViral eBook marketing can do wonders for your website traffic and your business. Imagine writing a free eBook about a topic in your niche, and having it available for download on your website. You can put your website link(s) all over it, and tell the readers that they can offer it for free on their website (as a form of free content), and that they should pass it around to their friends and colleagues.This can be an amazing free traffic tool for you. The more people who download it will have the ability to use it for themselves, offer it for free, and recommend it to others. Soon with enough people downloading your free eBook, it can take off on its own and be a major traffic tool for you without you doing a thing. As long as the content is good and it benefits people, offer it on your website and let it do its thing.You will want to include your homepage link inside of it, your affiliate program link, a link to your blog or articles page, and a link to a page that has your products or services on it. That way while people are reading through your book, they will have the chance to click through to your site multiple times and potentially sign up for one of your offers. This can be a big deal.Not only that, you can submit it to the free eBook directories. eBook directories store your eBook for people to read, download, and use for promotional content on their site. Plus on some eBook directories, they require a direct link – thus giving you a high quality and relevant backlink to your site. This is digital marketing 101, and once you put it into use, you’ll see how well it can work for your business.These are 2 highly effective digital marketing strategies that you can use to improve your traffic, sales and profits right away. There are many more techniques that you can use to boost your sales for your website, but these 2 alone can put you over and above your competitors. The biggest thing to understand is that it takes repetitive efforts, and daily work to make any digital marketing strategy work. You don’t get results and make money if you’re lazy. So keep that in mind. Good luck!
Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing
Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.
One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.
Business Loans In Canada
Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.
1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general
2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing
3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company
Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!
A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!
When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.
How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.
Three basics always emerge when it comes to your search for the right business capital and financing.
1. The amount of financing you need
2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders
3. How the financing is structured to be manageable with your day to day operations
What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business
Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:
A/R Financing / Factoring / Confidential Receivable Finance
Inventory finance / floor planning / retail inventory
Working Capital term loans
Unsecured cash flow loans
Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.
Royalty finance
Asset based non bank business lines of credit
Tax credit financing (SR&ED bridge loans)
Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.
Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.
If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.
Stan has had a successful career with some of the world’s largest and most successful corporations.
His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.
Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding
Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.
Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.
Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.
Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )
How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:
Debt / Loans
Asset Based Financing
Alternative Hybrid type solutions
Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas
If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).
Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.
The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.
Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.
We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.
Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.
If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.